3 Proven Approaches for Lead Generation in B2B Market

In the world of B2B sales, getting your message heard is everything. Communicating with the right person at the right time puts your brand one step ahead. In this blog, we will focus on cold email, LinkedIn outreach, and cold calling processes. You will discover common mistakes made in these methods, suggested solutions, and Leadbull's unique solutions.

1. Lead Generation via Cold Email

Cold email is one of the most cost-effective solutions for lead generation. When implemented correctly, it can help you schedule dozens of meetings in a very short time.

A-) Incorrect or Outdated Data:

Many companies keep records of thousands of people in their CRM systems. However, if the emails you send are frequently bouncing back, the data in your list or CRM is likely outdated. This is not only a waste of time but also damages your email reputation. Moreover, it is the first obstacle to an effective lead generation campaign.

B-) Generic Templates:

Sending the same email template to everyone makes readers feel undervalued, and messages are often deleted without being opened.

  mails sent with Leadbull are based not only on current data but also on strategic personalization. This leads to a significant increase in response rates. You can review the following examples.

Subject Lines

Personalized and intriguing subject lines of 5–7 words can increase your email open rate by up to 25%.

Example Subject Lines:

“Q3 growth opportunity for [Company Name]”

“Just a 15-minute suggestion — [Company Name]”

  Personalized Email Content

Each email should be written with the recipient’s title, company, and industry in mind.

Email Example:

“Hello [Name],

I saw on LinkedIn that you work as [title] for [company name]. That's why I thought you were the right person to reach out to. The solution we developed provided a 20% increase in conversions for managers in similar positions. ..."

C-) Follow-Up:

Email processes must be closely monitored. If there is no response from a lead, a second email should be sent. However, manually tracking this process is both difficult and time-consuming.

🔁 Follow-up Process Automation: Don't give up if you don't get a response to the emails you send. Don't hesitate to send a second email. Leadbull 2 types

Leadbull automatically identifies people who open and click on the emails you send but don't respond. A personalized follow-up message is sent automatically within 30 minutes. This feature increases the conversion rate of campaigns to meetings by up to 35%.

2. Lead Generation via LinkedIn Outreach

A-) Manual Targeting:

Reaching hundreds of people without proper filtering is a waste of time. Manually tracking the process is nearly impossible. Moreover, if you exceed the profile viewing limit, your profile may be blocked by LinkedIn.

B-) Excessive Messaging:

Sending hundreds of connection requests daily can result in penalties. If you attempt to automate this process, LinkedIn's algorithm will immediately detect bot behavior and temporarily block your account.

C-) Solution: LinkedIn Automation that Behaves Like a Human Being 🤖

Leadbull's LinkedIn automation offers the following advantages:

It acts like a human in every action it takes (scrolling, waiting, mouse movement, etc.).

It sends 40–50 personalized messages per day without risk.

The connection request, first message, and follow-up process are completely automated.

Thanks to these features, an effective lead generation campaign can be conducted via LinkedIn. All you have to do is respond to the leads that come in.

3. Lead Generation via Cold Call

A-) Wrong Timing:

Calls made at 9:00 a.m., 5:00 p.m., or during lunch breaks usually result in a “I'm busy right now” response.

B-) Standart Call:

Standard openings such as “We would like to introduce our product to you” do not offer any value proposition to the other party, so the call request is immediately rejected.

So what is the solution?

C-) 📞 Timing and Opening Strategy

The best time to call is between 2:00 p.m. and 4:00 p.m. During this time frame, there is a 30% higher chance of getting a response.

Sample Call:

+ Hello?

- Hi Bob, I called to inform you that companies in your industry using our solution have seen a 20% increase in efficiency. Are you available?

Or you can make a much better opening after Leadbull’s email and LinkedIn outreach.

Sample Call:

+ Hello?

- Hi Bob, I actually tried to reach you earlier via email and LinkedIn, but I didn't receive a response from you. I thought it might have slipped through the cracks due to your busy schedule. I'm calling to inform you that companies in your industry that use our solution have seen a 20% increase in productivity. Are you available?